We are concentrating on both genders aged 18-24. We've chosen this age because these people are young, have money and free time therefore are more likely to go and see our horror film in a cinema. We went for 18-24 instead of 16-24 because our horror is highly disturbing and contains a lot of violence.
All around the poster are shown Social networks, types of films, shops, drinks and foods that our target audience is likely to shop at and buy products from.
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